CHARTING NEW HORIZONS

CHARTING NEW HORIZONS

CFA Society Atlanta's rebrand launch coincided with their premier annual forecasting event featuring Janet Yellen and over 600 CFA Institute chartholders. The venue? An aquarium ballroom. 

Charting New Horizons with CFA Society Atlanta


The Challenge
Create an event concept and activations that would:

  • Launch the new CFA Society Atlanta brand to align with CFA Institute master brand

  • Clearly signal the speaker and purpose of the Annual Forecasting Event

  • Work harmoniously with an aquarium setting