URETEK
URETEK
For URETEK USA, a comprehensive brand and campaign development to reposition the nation's pioneer in polymer injection technology as more than infrastructure experts—as a partner built on the right chemistry, the right character, and unwavering support from the ground up.
Rebuilding a Soil Stabilization Pioneer from the Ground Up
URETEK had the technology. They had the track record. But with their brand becoming threatened by generic alternatives and cheaper, short-term processes, they needed was a brand system that gave them credit as the industry pioneers they are.
We developed messaging that honored their 35-year legacy while speaking to the human side of infrastructure—the people who depend on it, maintain it, and protect it. From vision and mission statements to core values and positioning, we gave URETEK a brand foundation as solid as the soil they stabilize.
For more than 35 years, URETEK has led the advancement of soil stabilization and foundation repair through innovative polymer injection technology.
